LADY GAGA SUPERCEDES OPRAH ON FORBES CELEBRITY 100 ES

(Yahoo.com) NEW YORK (Reuters) - The flamboyant pop singer Lady Gaga ousted this year's U.S. media magnate Oprah Winfrey at the head of the Forbes list of the 100 most powerful celebrities released Wednesday. Gaga, whose real name is Stefani Germanotta, moved up four positions from last year to first place in the "Celebrity 100" of 2011, which measures power based on entertainment-related income, media exposure and popularity in social media. Forbes called the singer-songwriter as number 1, by calculating their earnings in the last 12 months in 90 million dollars, but also highlighting its 32 million supporters on Facebook and 10 million followers in Twitter. "Lady Gaga beat Oprah this year because of their power in social media. She can use Twitter and Facebook to bring the" little monsters "(as usually refer to their fans) into a frenzy that leads to record sales and care the media. She is the best example of how celebrities must manage their careers in the coming years, "said Forbes editor Dorothy Pomerantz. Winfrey, who next week ends his TV show "The Oprah Winfrey Show" after 25 years, dropped one place from last year, with earnings estimated at $ 290 million. The Canadian pop star Justin Bieber, 17, was the youngest on the list, debuting at No. 3 with earnings of 53 million dollars for concerts and sales of concert and documentary film "Never Say Never." In the fourth place is the Irish band U2, who won 195 million dollars, and Elton John, who raised $ 100 million. Forbes said its profit figures consist of income before taxes from May 1, 2010 and May 1, 2011. Rounding out the top ten of 2011 shows the golfer Tiger Woods, with 75 million dollars, the country singer Taylor Swift, the rock band Bon Jovi, British music producer and judge on "The X Factor 'Simon Cowell and American basketball player LeBron James. Other new arrivals include great singer Katy Perry at number 12, the British producer and director Christopher Nolan at number 47 and the actress Natalie Portman in the post 75.

LADY GAGA IMAGE TO FIGHT AIDS

(Gruposexenio.com.mx) For the second year will be the image of the Viva Glam campaign and part of the proceeds will go to the fight against HIV. Lady Gaga held on Monday 28 March its 25th birthday, and he does debuting a new advertising campaign developed by the company MAC Cosmetics. This is the second consecutive year that the famed songwriter, actress and singer has been chosen by the cosmetics company to spearhead its campaign of global advocacy, however, is no ordinary advertising. It happens that a campaign called Viva Glam, uses the image of Lady Gaga to lead a crusade information about AIDS prevention, hoping to raise awareness among its millions of followers to exercise their sexuality in safe and responsible manner. The campaign slogan is Love with passion, love with protection (Love with passion, love with protection) and some of the funds raised through the sale of the wide range of cosmetics inspired by the popular singer will be donated to the MAC AIDS Fund FUND, responsible for providing specialized care to those who have been infected with HIV. As is well known, is not the first time that Lady Gaga is an effort to raise money for altruistic purposes. His most recent project, selling bracelets with the words We pray for Japan, has raised far more than a million and 500 thousand dollars, which are already being used to finance humanitarian efforts in that country that was plagued by earthquake and tsunami on 11 March.