(Gruposexenio.com.mx) For the second year will be the image of the Viva Glam campaign and part of the proceeds will go to the fight against HIV. Lady Gaga held on Monday 28 March its 25th birthday, and he does debuting a new advertising campaign developed by the company MAC Cosmetics. This is the second consecutive year that the famed songwriter, actress and singer has been chosen by the cosmetics company to spearhead its campaign of global advocacy, however, is no ordinary advertising. It happens that a campaign called Viva Glam, uses the image of Lady Gaga to lead a crusade information about AIDS prevention, hoping to raise awareness among its millions of followers to exercise their sexuality in safe and responsible manner. The campaign slogan is Love with passion, love with protection (Love with passion, love with protection) and some of the funds raised through the sale of the wide range of cosmetics inspired by the popular singer will be donated to the MAC AIDS Fund FUND, responsible for providing specialized care to those who have been infected with HIV. As is well known, is not the first time that Lady Gaga is an effort to raise money for altruistic purposes. His most recent project, selling bracelets with the words We pray for Japan, has raised far more than a million and 500 thousand dollars, which are already being used to finance humanitarian efforts in that country that was plagued by earthquake and tsunami on 11 March.
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